The Next Level of Online Holiday Shopping

The Next Level of Online Holiday Shopping

Online Store Introduces Coupon Program, Champions Digital Customer Support

BOLINGBROOK, IL (November 21, 2019) - Power Equipment Direct is unrolling a new digital coupon program along with exclusive deals and resources in time for the online-dominated holiday shopping season.

Customers can now earn Direct Dollar coupons after making qualifying purchases on the Power Equipment Direct online network of home improvement stores, which sell a wide selection of items, including snow blowers, electric generators, and heaters. The coupons are earned during special promotional periods and can be redeemed within a specified period on any product.

“Our Direct Dollars program rewards our customers for shopping with us and makes it easier for them to purchase future equipment,” says Karen Bloomfield, Vice President of Merchandising at Power Equipment Direct. “For example, buying a snowblower during winter could mean getting a discounted lawnmower during spring with the coupons.”

The program launches on the eve of a holiday shopping season forecasted to see 59% of all purchases made online versus in-store, according to the 2019 Deloitte Holiday Retail Survey. In fact, online shopping reigns supreme across all generations and income levels.

“Online shopping truly puts control of the holidays in people’s hands, with increasing numbers making purchases on mobile devices,” says Bloomfield. “Digital stores like Power Equipment Direct make it easier for people to enjoy huge savings while spending the season with friends and family. There is no longer a need to drive out in the cold at midnight to wait in long lines for a doorbuster.”

In addition to the new coupon program, Power Equipment Direct is offering a large variety of online specials, especially during the week leading up to Cyber Monday. Dubbed Cyber Week, it’s an opportunity for shoppers to score great deals and get their shopping done early.

To rise above the crowd, the store offers a Holiday Gift Guide that provides customers with carefully curated lists of the best-selling, competitively-priced power and comfort equipment. Additionally, the website features buyer’s guides, how-to tips, and expert product recommendations to help in the shopping process. Finally, product experts are available, ready to offer full support and advice. The result is personalized customer service and support meant to exceed the typical online experience.

“We recognize the direction in which holiday shopping is going, and everything we do as a company is aimed at making customers’ online experience as simple and rewarding as possible,” says Bloomfield. “Online shopping is no longer the future; it’s now the standard, and Power Equipment Direct is dedicated to taking it to the next level.”
All media queries directed to:
Chris Isit
Power Equipment Direct, Inc.
800-710-7499 x301
cisit@pedstores.com