Howdy manufacturers! Jon Hoch, founder of Power Equipment Direct here.
I just got back from the GIE show in Louisville. I got a chance to spend some time with some of you marketers over there.
I love the show for the 3 days, but what a pain in the neck it is to set up and tear down this stuff so you can talk to people for 3 days.
In reality, what you need to do is take all that great materials and content that you create and publish it on our site so that you can get it seen for 3 years with hundreds of thousands of people rather than 3 days with just a handful of people.