“We are pleased to recognize The Hot 100 for 2008. They reflect the best of what retailers can do online. Retailers in our Hot 100 represent the range of online retailing, from small to large, and include chains, catalogers, online-only merchants and brand name manufacturers. They have in common the willingness to innovate and set the standards in online retailing for what the rest of the industry should be doing.” says Kurt T. Peters, editor in chief.
The online retailer has come a long way in its short existence. Jon Hoch founded Power Equipment Direct in his basement five years ago with just a laptop and a cell phone.
This year, the company hired a new president, opened a new 14,000-square foot warehouse and launched its fourth niche superstore - SnowBlowersDirect.com - on a redesigned web platform.
"We've completely reinvented ourselves in 2007," said Jon Hoch, founder and CEO. "We're now poised for significant growth in 2008."
Hoch considers the Hot 100 as a major achievement for the Bolingbrook, Ill.-based retailer. "We're among some really good company. It's truly an honor to make the list."
The Bolingbrook, IL-based companies currently operates four niche web stores:
