"Let's face it. The phone book is just a glorified paper weight," said Jon Hoch, president and founder of Power Equipment Direct, the parent company of Electric Generators Direct. "Today's savvy shoppers are leveraging the Internet to pick the perfect generator first. They look for a local installer second."
The new Preferred Installer program combines the benefits of an online catalog and an interactive local directory. Shoppers can leverage interactive buyer's guides to size their generator and now request installation quotes from Preferred Installers in their local community.
The shopper simply selects the number of quotes they would like to receive while checking out. Once their purchase is complete, they receive an email, listing the Preferred Installers in their area. In addition, customers can double-check the installer's reputation through quick links to the Better Business Bureau and other online rating sites.
At the same time, the installer receives a separate email, containing the customer's contact information and purchase details. The installers typically contact the customers directly, speeding up the quotation process.
"Standby generators require plumbing and electrical connections. It's generally recommended that it be done by a licensed and certified installer," said Mike Sawisch, standby generator expert at Electric Generators Direct.
To find out if there are any Preferred Installers in their area, generator shoppers can reference an interactive map.
Power Equipment Direct announces the installer program launches and the electric generators direct launches installer program. The product experts chose the installer program launch based on sales history and customer reviews. Read recommendations on the new installer program from the experts who work with them every day.